Enviga is a new soda that we'll soon be hearing about everywhere. This is because it's a new product from Coca Cola and likely to get massive advertising dollars. Enviga is being promoted as a negative calorie green tea. It can be considered negative calorie because it speeds up your metabolism. Ingredients include caffeine and EGCG (a naturally occurring antioxidant that increases metabolism).
Coca-Cola says that if you drink three servings of Enviga you will burn between 60 to 100 calories more than normal that day.
Nestle partnered with Coca-Cola to develop this tea, which is sparkly and served as a cold drink.
Enviga first launches in New York and Philadelphia next month.
Found via The Guardian
P.S. To me it looks like the logo branding of this 'negative calorie' soda, with that little flame above the 'i', along with some of their marketing materials, looks and sounds a lot like their competition; the Celsius drink.
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